How Much Rent Can Be Charged?

[AndyJ]

Determining the selling price of a property these days is fairly easy, what with the ready access to online sales data from numerous sources.
But I am finding it quite a bit more challenging to determine what the market will bear regarding how much rent I can charge. This info, of course, is not part of the public record like sales data is.
Any suggestions on determining accurately how much rent a SFR property will bring in? By the way, this is a high end property with a recent appraisal in the $850K range.
Thank you.

[Debbie]

What state are you located in?

[AndyJ]

Florida, Fort Lauderdale area.

[Dan Auito]

High end indeed! Usually 1% of the value was the old rule. That would equal $8,500 a month! Kind of high by that benchmark.
The other is to take four similar properties that are advertised for rent add the asking rents up together and divide by four to find the average.
Another is to play dumb and call real estate offices describing your property and ask them if they have anything like that for rent, if so how much?
You could also hit up the neighbors asking them what they think would be appropriate.